Midwest Beauty House

For eight incredible years, Midwest Beauty House was more than just a salon—it was a space of creativity, connection, and transformation in the heart of Madison. Founded by Alice Ezrow, Midwest Beauty House became known for its welcoming atmosphere and dedication to artistry, where clients experienced more than hair styling; they found a place to express their individuality and celebrate their natural beauty.

As Alice moves into this exciting new chapter as Alice Ezrow Creative, she carries forward the spirit and values of Midwest Beauty House, blending her deep-rooted passion for organic beauty with sustainable lifestyle products. This new direction reflects her ongoing commitment to providing a mindful, personalized beauty experience—one that celebrates each client’s unique style and embraces a positive shift toward wellness and sustainability.

Alice is thrilled to welcome you to her updated space at 2332 Atwood and continue the journey started with Midwest Beauty House, now focused on curated, organic beauty for a new era.