First Email to Alice Ezrow’s Clients and Friends

To all my lovely friends and clients,

Thank you for reading the first official email from Midwest Beauty House! It’s been an intense couple weeks and we are coming down to the wire with my build-out, but our projected open date for business is Wednesday, June 1st! Thank you to all my clients who have been flexible with scheduling in this process. I hate moving appointments around. I feel horrible every time I have to do it. This process is teaching me a lot and there have been so many things that are out of my control. I really appreciate your understanding and support. This is a big undertaking, but it’s going to be great and I am so excited to share my little dream with you in the next few weeks. I will have more update emails coming, so stay tuned for that, but I wanted to cover a few practical things so you are in the loop as much as possible before we open:

I will have online booking available through Square booking system on my website as of June 1st when we will launch my full website. Until then, do not feel bad about contacting me directly to book appointments by either calling (608) 957-9427 or by emailing me at I want to take care of you and I am my business now. You are not bugging me by contacting me directly. You can always text me which has worked well for some clients. We are all busy people and I am working on a million other things to get the business up and running by our target date so texts or email are great!

My service menu looks a bit different. You will notice with appointment confirmations that my service options are different. I am restructuring some to fit my personal business model. If you have any questions on what services to book, please let me know. There will be a full service menu with descriptions and pricing listed on my website as of my open date on June 1st. Don’t worry about pricing. My pricing for now is mostly staying the same and I will honor previous pricing for appointments. I will be limiting options for new clients but my loyalty to you stands and I will not be raising prices without you being informed of future changes. Let me know if you have any other questions regarding services or pricing.

I will be hiring an administrative manager. I’d like all of you to meet Nathan Piontek. He is a great and lovely friend of mine and will be a great addition to the MBH team. I will hire him officially as soon as I can afford him. (I have to hire stylists first) In the mean time, however, he has been kind enough to donate time to help me get the business up and running. If you get a phone call or an email from Nathan, he’s my guy. He’s also here to help answer questions or help book appointments and will be in the shop helping out the first few weeks I am open. You can also call him at (608) 279-2066 or by emailing at
In closing, I want to give you guys an update on the space. It is coming along and looking better than I ever could have pictured in my head. That being said, there are things beyond my control with the build-out which my landlord is responsible for. Currently, I don’t have running water or a toilet yet. It’s all supposed to be done by the 1st, but it’s a mad dash this week to get everything in order for opening. As of right now, I feel that the June 1st open will be possible and everything in the space will be great. You all have been so patient already. Please send good karma my way as I finish everything up this week for the June 1st open. I will be soft-opening the first two weeks and then will have a client appreciation and grand opening open house on Sunday June 12th from 1pm-5pm. Mark it on your calendars and stay tuned for more on that event. Sorry, this is a lot of info. Let me know if you need anything or have questions. I’m here to help and I am excited to see you at the Midwest Beauty House space located at 1969 Winnebago Street in the near future.
Alice Ezrow

Owner, Beauty Operator

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