Category Archive: News

First Email to Alice Ezrow’s Clients and Friends
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To all my lovely friends and clients, Thank you for reading the first official email from Midwest Beauty House! It’s been an intense couple weeks and we are coming down to the wire with my build-out, but our projected open date for business is Wednesday, June 1st! Thank you to all my clients who have been flexible with scheduling in this process. I hate moving appointments around. I feel horrible every time I have to do it. This process is teaching ... More

Megan and Patrick’s Engagement Shoot
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Megan has been another one of my long term clients and I am looking forward to being a part of her big day with Patrick in October, 2014. We met at her house on the east side of Madison for a bridal preview and so I could make sure that hair bounced for her engagement photos. It wasn't hard to make Megan's bubbly personality shine, but lashes and a little smokey eye never hurt.

Midwest Beauty House Will Be Opening In June!
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MIDWEST BEAUTY HOUSE WILL BE OPENING IN JUNE! “For better Beauty Culture.” A classic beauty shop experience by Alice Ezrow! I am SO excited to announce that 1969 Winnebago Street will be the location of my new business, projected to open at the beginning of June! Located right next to One Barrel brewing company, in the old Flagstad Flower Shop, the space has some great history. It was a barber shop for many years in the neighborhood before closing in the early ... More

I’m Opening My Own Beauty Shop!
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Hello to all my lovely friends and clients, Two years ago, I made a jump to leave a comfortable place in my life to explore my dreams and to challenge myself to become better. I’ve spent a lot of time in this period of my life trying to figure out the next step for me and my dreams. Thank you all for being there and supporting me through this process! Through all of the mistakes, ups and downs, and accomplishments I ... More

MadRunway Fashion Show
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Maggie Welsh Designer

On Friday May 2nd, 2014 I was lucky enough to be asked to be apart of a fashion show put on by local Midwest designers at the Madison Central Public Library during Gallery Night in downtown Madison. I was the lead Stylist and Make-up Artist and was assisted by the lovely Kayla Carr And Karlijn Purdy. This was the first of what will be a bi-annual event put on by in collaboration with Madison Sewing Studio. The

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Good Style Shop is open for spring!
Alice at Good Style Comments Off on Good Style Shop is open for spring!

Spring is upon us and Good Style is ready to go with more vintage spring and summer fashion than you could ask for! This weekend we will unveiling hundreds of pieces that we've been saving for the signs of warm weather ahead. It's your chance to get to the good stuff before it's picked over by all the other Madison fashion lovers out there. We will be hosting a preview party from 6pm-9pm Friday the 21st of March and will ... More

Union Hair Parlor is the new salon home for Alice Ezrow!
Alice from Cha Cha Comments Off on Union Hair Parlor is the new salon home for Alice Ezrow!

I am excited to announce my new salon home will be a cute neighborhood salon, still conveniently located on the east side of Madison at 2039 Winnebago Street. Union lives in a cozy brick building with light classic decor and a mellow comfy atmosphere. It recently opened its doors in December of this last year and has grown fast into a place with limitless potential. I am excited to join this great team and I think that this group of talent ... More

I’m leaving Cha Cha
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Hi All, I have a big announcement coming up in the next few days. I have spent a great almost seven years at Cha Cha Beauty and Barber but it is time for me to move on. I have been working hard to build my freelance career and things are taking off! I am doing more photo shoots than ever and this wedding season is going to be a big one! I am so excited that my career goals are coming ... More

Girl Style Event at Good Style Shop!
Valentine's Day Comments Off on Girl Style Event at Good Style Shop!

We are having another great girls event at the shop that you should be sure not to miss!

It's happening Valentines day weekend with a party kick off Friday night from 7pm-11pm! The sale runs Saturday too with 25%-50% off the whole store. Come hang with the ladies and take yourself on a date to Good Style Shop.

Behind the scenes:

A couple Sundays ago I was lucky enough to do hair and make-up for photos for the event. The shoot was just

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How to Streamline Your Makeup Routine
Alice Ezrow, Makeup Tips Comments Off on How to Streamline Your Makeup Routine

Your daily makeup routine should take you 10 minutes or less—here are some tips for looking polished while still letting your natural beauty shine through. Start by prepping your face with a moisturizer that suits your skin type. I like Davines Momo Moisturizing Anti-Aging Cream. Make sure that your brows are shaped up. Pluck any strays, then use an angle brush to  fill in your brows with a matte powder shadow that is one shade darker than your hair color. Blend well ... More

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