Livingston Inn Bridal Shoot

Photo Shoot for April Violet Photography What A great day and a great project! So many great area vendor's took part in this advertising photo shoot at the Livingston Inn in Madison, WI. The beautiful wedding dress was made by a local dress designer Monirose. Men's wear was provided by Nicholas Schmidt USA and Good Style Shop. The beautiful flowers where arranged by Madison Wedding Flowers and props where provided by A La Crate' Vintage. Great job April Violet! It was ... More

Good Style Shop is open for spring!
Alice at Good Style

Spring is upon us and Good Style is ready to go with more vintage spring and summer fashion than you could ask for! This weekend we will unveiling hundreds of pieces that we've been saving for the signs of warm weather ahead. It's your chance to get to the good stuff before it's picked over by all the other Madison fashion lovers out there. We will be hosting a preview party from 6pm-9pm Friday the 21st of March and will ... More

Goodstyle Shop Galentines Lookbook

Good Style's Galentines day party celebrated girls with  hearts of gold and nerves of steel. Girls who never say no to fashion. Girls who know that a tough attitude doesn't preclude a braided updo.

Union Hair Parlor is the new salon home for Alice Ezrow!
Alice from Cha Cha

I am excited to announce my new salon home will be a cute neighborhood salon, still conveniently located on the east side of Madison at 2039 Winnebago Street. Union lives in a cozy brick building with light classic decor and a mellow comfy atmosphere. It recently opened its doors in December of this last year and has grown fast into a place with limitless potential. I am excited to join this great team and I think that this group of talent ... More

I’m leaving Cha Cha
Alice, Cha Cha announcement

Hi All, I have a big announcement coming up in the next few days. I have spent a great almost seven years at Cha Cha Beauty and Barber but it is time for me to move on. I have been working hard to build my freelance career and things are taking off! I am doing more photo shoots than ever and this wedding season is going to be a big one! I am so excited that my career goals are coming ... More

Girl Style Event at Good Style Shop!
Valentine's Day

We are having another great girls event at the shop that you should be sure not to miss!

It's happening Valentines day weekend with a party kick off Friday night from 7pm-11pm! The sale runs Saturday too with 25%-50% off the whole store. Come hang with the ladies and take yourself on a date to Good Style Shop.

Behind the scenes:

A couple Sundays ago I was lucky enough to do hair and make-up for photos for the event. The shoot was just

... More

How to Streamline Your Makeup Routine
Alice Ezrow, Makeup Tips

Your daily makeup routine should take you 10 minutes or less—here are some tips for looking polished while still letting your natural beauty shine through. Start by prepping your face with a moisturizer that suits your skin type. I like Davines Momo Moisturizing Anti-Aging Cream. Make sure that your brows are shaped up. Pluck any strays, then use an angle brush to  fill in your brows with a matte powder shadow that is one shade darker than your hair color. Blend well ... More

Gorgeously Ghoulish Halloween Makeup
Halloween Makeup

Goth meets glamour for Halloween this year. Pair a mega smokey eye with defined brows and lips, add Betty bangs to a bride of Frankenstein beehive, et voilà Morticia Addams ain't got nothin' on you! Need more inspiration? Check out my Glamorous Halloween Pinterest board.

Behind the scenes
Makeup for GoodStyle Photo Shoot the Good Style fall shoot Good Style's fall opening is Oct. 5, and in preparation Claire put together a sample of cool fall stuff for women. I created a polished look with winged liner, doll lashes, pink gloss, and a swept back updo. Photos: Stephanie Birr, styling: Claire Nouveau, model: Madeline Elledge.

Vintage Cowgirl
Cowgirl Photoshoot

Joe of Call Me Balthazar and I have collaborated in the past. He moved to New York this summer, but we squeezed in one last photo shoot before he hit the road. This time we created a steamy summer story about a cowgirl on the run.  

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