First Email to Alice Ezrow’s Clients and Friends

To all my lovely friends and clients, Thank you for reading the first official email from Midwest Beauty House! It’s been an intense couple weeks and we are coming down to the wire with my build-out, but our projected open date for business is Wednesday, June 1st! Thank you to all my clients who have been flexible with scheduling in this process. I hate moving appointments around. I feel horrible every time I have to do it. This process is teaching ... More

Midwest Beauty House Will Be Opening In June!

MIDWEST BEAUTY HOUSE WILL BE OPENING IN JUNE! “For better Beauty Culture.” A classic beauty shop experience by Alice Ezrow! I am SO excited to announce that 1969 Winnebago Street will be the location of my new business, projected to open at the beginning of June! Located right next to One Barrel brewing company, in the old Flagstad Flower Shop, the space has some great history. It was a barber shop for many years in the neighborhood before closing in the early ... More

I’m Opening My Own Beauty Shop!

Hello to all my lovely friends and clients, Two years ago, I made a jump to leave a comfortable place in my life to explore my dreams and to challenge myself to become better. I’ve spent a lot of time in this period of my life trying to figure out the next step for me and my dreams. Thank you all for being there and supporting me through this process! Through all of the mistakes, ups and downs, and accomplishments I ... More

Miracle Hair

Anna came to me with a dream of longer hair for her wedding. She had grown her hair out from a short pixie as much as she could before her wedding but it was still short. Her dream was to have hair to her shoulders. I wasn't sure I was up to the challenge but I said I could make it happen. I dyed custom extensions to match her natural hair color. I doubled up on the amount of hair ... More

Tiffany’s Big Day

I was hired as a make-up artist for Tiffany's wedding. I was excited about the getting ready location, because it is a house that I have dreamed about being in since I was a child. The Stoughton House Inn is beautiful and was originally the home of the founder of Stoughton, WI. I spent a big part of my childhood in Stoughton, walking past this house, imagining what it would be like to live there. I was spread out on ... More

Megan and Patrick’s Engagement Shoot

Megan has been another one of my long term clients and I am looking forward to being a part of her big day with Patrick in October, 2014. We met at her house on the east side of Madison for a bridal preview and so I could make sure that hair bounced for her engagement photos. It wasn't hard to make Megan's bubbly personality shine, but lashes and a little smokey eye never hurt.

Edward Gorey Holiday Shoot

For the Good Style Holiday season we decided to get a little weird. Claire, the stylist, had always wanted to do an Edward Gorey themed shoot. We took the idea and ran with it for a ad run in a local Madison paper promoting vintage wears and odd curiosities for the Holidays. Good Style partnered with another local Madison business Afterlife antiques and oddities for the ad campaign. It was crazy weather that day but the tornado sky in November ... More

Vintage Inspired Half Up Do

I was so excited for this wedding! The bride Laura has been a hair client of mine for seven years and I was so happy to be apart of her and Aron's wedding. I'm lucky to be a small part of the great story of them! Who doesn't tell your hairdresser when you meet a new guy your excited about? Also, I got to be a part of the process of growing her hair out for the wedding, after chopping ... More

MadRunway Fashion Show

Maggie Welsh Designer

On Friday May 2nd, 2014 I was lucky enough to be asked to be apart of a fashion show put on by local Midwest designers at the Madison Central Public Library during Gallery Night in downtown Madison. I was the lead Stylist and Make-up Artist and was assisted by the lovely Kayla Carr And Karlijn Purdy. This was the first of what will be a bi-annual event put on by in collaboration with Madison Sewing Studio. The

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Ultimate Moroccan Argan Oil Photo Shoot

FLOCLAIRE hired me as the lead hair stylist for their first advertizing shoot for a new hair styling line, ULTIMATE Moroccan Argan Oil, they have developed focusing on all hair types. I had a long but amazing day working with this great team. I fell in love with these products while working with them. I have a large curly clientele and was very impressed by the shine and versatility of these products. I also used the shampoo and conditioner on ... More

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