Introduction: Alice Ezrow

My name is Alice Ezrow and I am a life long hair stylist and makeup artist, who was born and built a twenty year career in Madison, Wisconsin.

Fast forward to now, I have built a brand in the Midwest Beauty House, which is the most complete expression of my creative and organizational skills thus far. Please check out the beauty houses and follow as we continue to grow. Take a peak at the gallery here or instagram for my professional portfolio for hair design and MUA.

I am in a new phase of growth personally and professionally. This has led me to sell my house and pursue a new life path, one more minimalist and with the freedom to travel. Meet Ace, my 1984 GMC Vandura camper van. As of November 2022, I will be residing on the road with my two dogs, Axel and Penelope, as I continue to answer a life long question; “what is it to build a beautiful life?” Follow my blog on this topic and I am sure many others as I begin the next chapter of my journey and work to answer this question for myself on both a professional and personal level.

As a true artist and entrepreneur, it can be hard to narrow my interests to one focus. I love decor and design. I am longtime been obsessed with found items and buried treasure, things with stories. I enjoy the creation process of a new brand or product concept. I have been pursuing the healing arts personally and it somehow led me to incorporating relaxation practices and energy work behind the chair as well. Internal beauty has always been as important to me as external beauty. This space is where I will continue to pursue understanding myself, art, creation, my love of business, along with some travel and adventure, mixed together, all in pursuit of building a beautiful life.

Thanks for taking a look and maybe deciding to join me for part of the journey.

Alice.