About Me

Alice Doing Hair

I am a professional makeup artist, and cosmetologist based in Madison, Wisconsin. I felt from a very young age that my calling was the beauty industry. I have spent all of my adult life pursuing to further my technique, knowledge, and creativity in the industry.


I have over 13 years of experience in the salon industry and have worked hard to keep up with the latest techniques and education. I am now a licensed salon manager through the state of Wisconsin and am an educator for Davines. I also specialize in curly hair, wedding and formal styling, although I can really say, I like it all. Hair was my first love and I never want to stop behind the chair work. My new salon home is located right on the corner of Atwood and Winnebago on the east side of Madison. Midwest Beauty House is a cozy neighborhood salon that opened its doors in June of 2016 and has grown fast into a great addition to the east side community. Check out www.midwestbeautyhouse.com for more details and online booking services.


I found my love for make-up soon after finishing my cosmetology degree and have over 8 years experience with countless photo shoots, weddings, and special events under my belt. I have also done a commercial or two. I am M.A.C application certified and never hesitate when I have the chance to get my hands on a makeup brush.

To schedule a makeup consultation, please email alice@aliceezrow.com or call 608.957.9427. Questions about wedding hair or makeup?

Hair & Makeup Services

Book online at Midwest Beauty House

Freelance & Special Events

info@midwestbeautyhouse.com or 608.230.6556

© 2009–2018 Alice Ezrow, Makeup Artist & Stylist. All rights reserved.